Claims are stated plainly
Nothing is published as fact unless it can be supported. No invented results, client names, testimonials, awards, or performance figures appear anywhere on this site. Where a number is used, its source is named.
Editorial standards
What gets published here, and what does not.
These rules apply to every Insight, Field Story, and application post on BUILT & MARKETED.
Sources are visible
Articles that rely on outside research list their sources so readers can check the original. Frameworks presented as opinion are labeled as opinion rather than dressed up as evidence.
Real workplaces require permission
Facility photography, video, and customer stories are published only after permission, safety review, confidentiality review, and factual verification. When a detail cannot be verified or shared, it is left out.
Articles stay practical
Articles connect established marketing concepts to practical decisions. Each one states the idea, the situation where it applies, and the way a marketer can use it.
Corrections are made in the open
When something is wrong, it is fixed and the change is noted rather than quietly removed. Substantive updates carry an updated date on the article.
AI is a tool, not an author
Every published piece is written, edited, and verified by a person. Assistive tools may support drafting or research, but responsibility for accuracy sits with the author.
Spotted something that looks wrong? Send a correction and it will be reviewed.