Manufacturing Marketing9 min read
Every Manufacturer Promises Quality. What Makes Buyers Believe It?
Seven perspectives on the evidence that builds trust before the first sales conversation.
Read articleAn independent publication for manufacturing marketers
Manufacturing is complex. Your marketing should not be.
Practical articles and real examples to help manufacturing teams explain their value, earn buyer trust, and make better marketing decisions.
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The Complete Guide to B2B Marketing for Manufacturers.
One long-form guide covering the full marketing system in plain language, with manufacturing examples throughout. Read it in order or jump to the chapter that matches the decision in front of you.
Marketing Library
Latest Articles
Practical articles on customer understanding, brand messaging, content, and marketing performance.
Analytics, Break-Even, and ROI1 min read
Marketing OEE: Would You Run a Factory This Way?
Plant managers will not operate a production line when they do not know how much of their output is being lost.
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Sales and Customer Experience2 min read
The Key to Long-Term Customer Relationships Is Understanding What Customers Do Every Day
As important as price and capabilities are in securing new clients for a logistics firm, keeping those clients requires an even greater degree of understanding.
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Customer Behavior2 min read
Buyer Personas Help Turn Manufacturing Marketing Campaigns Into Useful Actions
Manufacturing companies typically build their target audiences based on job titles. While this is a good place to begin, it is far from being a complete buyer persona.
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Content, Websites, and SEO1 min read
One Plant. Many Audiences.
The best-looking photograph is not always the best one to use in marketing. The right photograph depends on the intended audience and the message the company wants to communicate.
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Brand and Messaging2 min read
Building Buyer Trust Through Branding of Your Business
My work with Road Tested Parts teaches me how to build buyer trust through the creation of accurate and relevant content.
Read articleAn independent publication, written in the field.
BUILT & MARKETED is written and edited by Andy Trambley. It covers B2B marketing for the people who build things: marketers inside manufacturers, engineers who ended up owning the marketing, and owners marketing their own companies.
Every article is written to be used. Ideas are explained in plain language, applied to a manufacturing situation, and closed with a takeaway you can act on.